Microsites – Macroimpact!
Microsites are basically site pages which are supplementary to the main website. The purpose of microsites...
Hit your target!
Numerous times, during discussions when brand managers are asked ‘who is your target’, they say ‘shouldn’t...
Celebrity endorsers – double edged sword!
Quite often we think of using celebrities to endorse our brand as a magic pill to...
Love thy brand!
A packhouse manager in a plant rejected a freshly delivered packaging material due to ‘imperfect’ printing....