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Microsites – Macroimpact!
Microsites are basically site pages which are supplementary to the main website. The purpose of microsites can vary – it could be to topical for a specific event or promotion...
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Hit your target!
Numerous times, during discussions when brand managers are asked ‘who is your target’, they say ‘shouldn’t it be everyone’….then we will have a higher response and thereby higher sales. REALLY???...
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May 11, 2019
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Celebrity endorsers – double edged sword!
Quite often we think of using celebrities to endorse our brand as a magic pill to generate instant boost in sales. While it can provide some initial attention, however if...
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February 04, 2016
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Love thy brand!
A packhouse manager in a plant rejected a freshly delivered packaging material due to ‘imperfect’ printing. When asked ‘why?’ – he remarked ‘if the product goes in that packaging what...
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